Mobile is the brave new frontier for brands seeking to capitalise on opportunities in the high growth markets. Why? Because mobile is becoming the communication channel of choice for these consumers. For instance, more than 60% of Indian mobile internet users never even use the internet via a PC, and this mobile-first behaviour is being repeated across the emerging markets. It is this phenomenon that makes mobile a key gateway to new consumers in the emerging economies.
This session will look at the opportunities and challenges for all players in the mobile advertising ecosystem to build mobile into a successful channel for advertising in the high-growth markets. Players from across the value chain will examine the current mobile marketing state of play in these markets, will consider the consumer appetite for receiving marketing via their mobiles and will ask how the ecosystem should evolve to make the most of the nascent opportunity these markets offer.
Moderator: Noah Elkin, Principal Analyst, eMarketer
Speakers Include:
Gustavo Ross Quaas, President & Co-Founder, Activ@Mente
Mark Strecker, COO, Amobee
Dr. KF Lai, Co-Founder & CEO, BuzzCity
Tom Daly, Group Director, Global Communications, Coca Cola
Ghassan Hasbani, CEO International, STC
